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Read a lot.
Write even more.
With every sentence, keep your word. 
Ever encounter a commerial so annoying you refused to buy the product? Let me know about your badvertising experience.
Dear McDonalds,
You are a humongous corporation, likely to receive millions of letters from your billions of fast-food friends. I hope this message reaches you in the spirit intended.
I love your commercials. All of them. I was especially fond of the former television ads—the smiling, senior citizen staff at work; the man eating fries on the way home; the little girl growing up before her father's very eyes—all of which happened in the land or parking lot of the golden arches.
Therefore, with due respect, I salute your marketing department, Ronald and all your staff for creativity and capacity to give a damn about what the average person will remember and want to purchase with his or her money.
What kid doesn't whine for a Happy Meal? What adult hasn't played Monopoly? And who can forget the ingredients of a Big Mac?
May I also say that having you in every town, on every corner, nearly in every country is so convenient when I've got the munchies, no cash and a maxed out credit card?
Last, I'd like to commend you for your hospitality. As a teen, I hung out at McDonald's. Now my daughter, a life-long cheeseburger fan, is grown and buying her own number two with a diet Coke.
Thank you, McDonalds. You add the cream to my coffee.
A Hearty McRib From a Loyal McCustomer
P.S. May I also order low-fat milk and a whole grain muffin with all-fruit jelly ... ?
bravenet.com